Indiana University's distinct marks, typography, seal, and color palettes combine to create the university's visual identity. All units of Indiana University should be able to follow these guidelines while allowing each school or department's individuality to shine through. If you have questions about IU's Visual Identity guidelines, contact the IU Office of Creative Services.
Marks
Every day, millions of people around the world see communication materials from Indiana University. Because every postcard, brochure, television commercial, and Web site represents the university, it's important that we present a unified image. For generations, “IU” has been illustrated with a variety of designs and sizes. The Trustees of Indiana University wish to replace the many interpretations of IU with a uniform symbol known as the block IU. This logo and the style guidelines for its use will help the university present its messages clearly, consistently, and memorably.
Seal
Indiana University has a distinctive seal with a rich heritage. To ensure that the Indiana University seal is used appropriately, it is to be reserved for specific ceremonial and executive-level applications, including permanent building insignias, diplomas, and university ceremonies, as well as stationery, presentations, Web sites, and invitations for the president, vice presidents, provost, chancellors, and trustees. Use of the seal requires prior authorization from the image [at] indiana [dot] edu (IU Office of Creative Services).
Typography
A consistently applied typographic system supports IU's Integrated Image Program. This proprietary type font gives a classic, welcoming tone to IU communications, subtly conveying the university’s strength and tradition. This font family—known as the IU font family—is the only font family authorized for use within IU signatures; it may not be used for any purpose other than an IU signature. Supplementary fonts have been selected to complement and contraxt with the signatures incorporating the IU font family, and can be used for either text or display purposes where appropriate. If everyone at IU helps to implement these changes, the university's reputation can only be strengthened.
Color
The official Indiana University cream and crimson are key components of the Integrated Image Program, and are the recommended colors for use by all IU-administered campuses. Consistent use and careful matching are essential in establishing and maintaining a unified image. The Pantone® colors should be used when printing stationery items. When a Pantone color isn't available, the CMYK mix can be used. In instances where IU cream is impractical or not available, white may be used. The signature palette should be used in the rendering of the IU signature and as an element in principal print and electronic communications including stationery, banners, signage, Web sites, and student-oriented materials.The secondary color palette provides complementary options that can be used in combination with the primary and signature palettes.
View color palettes for print and for electronic publications.
